According to Nielsen BookScans data, romance novel readers are overwhelmingly white, young, and female. However, people of color make up roughly one-fifth of the romance audience, while people aged 45 and older hold more than 40 percent of the market.
What is the target audience for romance novels?
The Audience 84% of romance novel readers are women. Romance fiction buyers span all age ranges but the largest segment (41%) is between 30 and 54 years old.
What age group reads romance books?
While 70% of romance readers discover the genre between the ages of 11 and 18, most romance readers tend to be older (the average age range is from 30 and 54 years-old.)
Why is romance a good genre?
What makes the genre so great? Since its readers are such a huge and varied group, there isnt just one answer. Some appreciate that the books guarantee a happy ending, while others appreciate the chance to decompress. The list of reasons to read romance is endless, which explains readers devotion.
Why do people enjoy reading romance novels?
According to a survey of romance readers I conducted, entertainment, relaxation, and escape are the reasons most often cited for reading romance novels. Theyre our vacation reads, a way to pass the time in line at the post office, or a treat at the end of a hard day. Sometimes, they are even a lifesaver.
What percentage of book sales are romance?
Romance accounted for 18% of adult fiction unit sales in the 12 months ending March 2021, making it the second most popular fiction genre overall—second only to general adult fiction—which accounted for 30% of adult fiction sales in the same time frame.