Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.
What is a high reach on Instagram?
Instagram reach is the number of unique users that see your posts or stories. The more views, the higher the reach. So, if you want to increase your reach, you need your content to be consistently viewed by as many people as possible. Below, well look at 30 of the most effective ways to increase your reach.
What is considered a good reach?
Reach is the percentage of targets who are exposed to your media at least once during a predetermined period of time. Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. The highest reach you can typically achieve is 99 percent.
How do you get a good reach on Instagram?
10 ways to boost your Instagram reach todayFind your optimal posting times.Experiment with videos.Host contests or ask questions to encourage engagement.Curate user-generated content.Tell Instagram Stories.Go live on Instagram.Use Instagram ads.Post less.
Does reach matter on Instagram?
Thats why your Instagram reach is important. Reach tells you how many unique users are served your content every day. Try to maximize this metric to increase brand awareness. If your Instagram impressions are higher than your reach, its a sign that your audience is viewing your content multiple times.
How do you get more reach on Instagram 2020?
Track and learn from your best-performing Instagram content.Post consistently. Dont preach – tell stories instead. Build a strong brand. Have a visually consistent Instagram feed. Choose the right hashtags. Focus on user-generated content. Explore the full range of Instagram video formats. •Jul 9, 2021