Why is Big Boy changing their mascot?
While the name Big Boy will stay, the original rosy-cheeked mascot will not. The change is part of a campaign for the restaurant chains new “The Dolly Chicken Sandwich.” Dolly is the star of this new menu option, just as Big Boy was the start of the famous Double Decker Sandwich.
Is Big Boy rebranding?
Say hello to Dolly. But it seems Big Boy is being replaced with a brand new mascot – a young girl named Dolly. Dolly has already replaced Big Boy on the companys website and social media pages.
What happened to Big Boy restaurants?
In 2018, Big Boy was sold to a group of Michigan investors and renamed Big Boy Restaurant Group, with David Crawford as Chairman, CEO, and co-owner of the new company. The company is the operator or franchisor for 69 Big Boy restaurants in the United States and 2 in Thailand.